Automobile Awards 2023: brand innovations rewarded

Celebrated on December 14th at the Automobile Club de France, the 6th edition of the Automobile Awards crowned the pioneers of innovation. The Renault group stood out, with the brand and campaign of the year, while Rolls-Royce, Alpine and Fisker also took the spotlight, winning various prizes.


The young Automobile Awards 2023 ceremony is increasingly attracting the attention of brands and the public alike. The 6th edition of the event, which celebrates innovation, creativity and excellence in the automotive industry, unveiled its winners at a ceremony at the Automobile Club de France on Thursday December 14.


Renault stood out by winning the coveted title of “Brand of the Year”. A well-deserved recognition, underlining its excellence and global impact. In addition, the advertising campaign dedicated to its new Rafale SUV was crowned “Campaign of the Year”, a success that testifies to the Group’s creativity and effectiveness in automotive communications.



Renault-owned Alpine also added a new trophy to its collection, winning the “Grand Prix”. The Alpine A110 R was voted by the public with no less than 43,975 votes, winning the unofficial title of “Favorite Car of the French”. This accolade places the French sedan on a pedestal, succeeding such prestigious models as the Opel Astra, A110 GT, Porsche 911 Turbo and Peugeot 3008 over the years.



On the other hand, the Dacia Sandero, showcased thanks to the Extreme editions, won the “Good Deal” award, highlighting its excellent price-performance ratio.


Double consecration for Fisker and Rolls-Royce


The Fisker Ocean, which has just arrived in Europe, was a surprise winner in two major categories: “SUV of the Year” and “Electric Car of the Year”. Rapid recognition for this innovative model.



For its part, the Rolls-Royce Spectre, the first electric foray by the prestigious British brand, won in the “Art de Vivre Automobile” category, which highlights its exceptional luxury against the competition, notably the BMW i7, also nominated and winner of the Revelation Trophy. Volvo’s EX90 won the Safety Trophy.


Mercedes-Benz took the prize for “Most Spectacular Concept Car” with its Vision One Eleven, inspired by the C111 prototypes of the 1970s. The Aston Martin DB12 Volante shone, winning the “Design” award, while the Ferrari SF90 XX was crowned “Best Supercar”. The Toyota Prius was voted the “Green” choice of the year, underlining its commitment to the environment, while the BMW iX1 stood out as the “Company Car”, a choice combining performance and practicality.


Equipment manufacturers were not to be outdone. Michelin won the prestigious “Equipment of the Year” award for its revolutionary Uptis airless tire. The “Technological Innovation” award went to ZF for its “Easy Turn” system, a double-joint steering system that significantly reduces the turning radius.


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Featured photo : © Rolls-Royce

Picture of Hugues Reydellet
Hugues Reydellet
Hugues Reydellet is a young and passionate journalist whose favorite subjects are economy, culture, gastronomy, but also cars, and sports. With a sharp pen and an insatiable curiosity, Hugues is constantly on the lookout for new hot information to report.

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