Hyatt brands to enter new markets in Asia Pacific with new luxury hotels and resorts.
Hyatt Hotels Corporation recently announced plans for the continued growth of its brand portfolio in Asia Pacific. As a result, a robust network of iconic luxury hotels and resorts is expected to open in late 2022 and 2023.
“Following the easing of travel restrictions in much of Asia Pacific, we remain confident in the region’s recovery,” explains Carina Chorengel, senior vice president of commercial for Asia Pacific. “As people look to reconnect, explore new destinations or revisit reliable favorites, we are seeing greater demand for upscale accommodations and longer stays at Hyatt hotels. With nearly 70 percent of our global portfolio categorized as Luxury and Upscale, we are well positioned to meet the growing demand of upscale travelers in every segment we serve.”
In detail, several brands will make a strategic entry into new markets.
The Unbound Collection by Hyatt brand will arrive in Japan, Andaz in Thailand and Hyatt Centric in Malaysia.
The Fuji Speedway Hotel, the first hotel under The Unbound Collection by Hyatt brand, will enter the Japanese archipelago. Located in Shizuoka, an 80-minute drive from Tokyo, the 120-room hotel is not far from Mount Fuji and the legendary Fuji Speedway racetrack. In Malaysia, the first Hyatt Centric branded hotel is scheduled to open as “Hyatt Centric Kota Kinabalu” in October 2022. Its contemporary design by Kengo Kuma is inspired by the natural forms of a tree. It features 222 rooms and suites, all with private balconies overlooking the South China Sea, the green hills or the city center. It will have a rooftop pool, restaurant and bar overlooking the South China Sea.
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Andaz Pattaya Jomtien Beach will mark the debut of the Andaz brand in Thailand in late 2022. A two-hour drive from Bangkok, the hotel’s location on a tranquil oceanfront sanctuary will introduce guests to another side of this popular destination. The 204-room resort draws on the site’s history as a private estate as well as the cultural heritage of nearby coastal villages. Travelers will enjoy the privacy of unique four- and six-room heritage homes with butler service and private pools. They will also be able to visit the traditional tea house, “Ruen Thai” available for ceremonies, monk blessings and meditation.
Among its other upcoming hotel openings in 2022 and 2023, the Hyatton Group announces the Grand Hyatt Shenzhou Peninsula, Park Hyatt Kuala Lumpur, Andaz Macau, Grand Hyatt Kunming, Andaz Nanjing Hexi and finally Alila Donghu Wuhan.
Read also > Hyatt’s horizon brightens in the first quarter
Featured photo : © Hyatt Hotels Corporation
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Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.