Artificial intelligence at the service of the latest Etro campaign

The latest spring-summer 2024 campaign from Italian fashion brand Etro used artificial intelligence.

The fashion sector is always a catalyst for new trends and phenomena. Lately, artificial intelligence has become the divisive issue on everyone’s minds. Feared by some, applauded by others, the use of AI is nonetheless inspiring brands, who are not hesitating to use it in their communications. On 28 January, Etro unveiled its new spring-summer 2024 campaign, “Out Of Time, In Another Space”. The result? Dreamlike, spellbinding images inspired by the kaleidoscopic patterns of the Italian brand’s clothes.

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Featured image : © Etro