The hotel group continues to grow with the aim of opening more than 300 new locations by the end of 2022.
Accor, the world’s leading hospitality company, is reviewing its 2021 activities and unveiling its growth prospects for 2022 and beyond : the Group opened a total of 288 hotels and resorts during the year, for 41,000 rooms. These figures bring Accor’s global network to more than 5,300 hotels and 778,000 rooms, with more than 1,200 hotels and 214,000 additional rooms in the pipeline. The net growth rate is 3% in 2021.
In 2021, performance was particularly strong in Europe, China and the Middle East. Europe was the largest market for Accor, with 153 new hotels signed, representing 20% growth over 2020. China ranked second in terms of signings, showing the highest percentage growth (+39% vs. 2020), while the India, Middle East, Africa and Turkey region strengthened its strategic positions over the year.
“In 2021, we continued to strengthen our leadership in regions where we have historically dominated the competition, while creating strong momentum in key markets such as North America and China,” comments Agnès Roquefort, Managing Director in charge of development.
Among the new developments underway are the first two international destinations under the Orient Express banner, announced in 2021, with the signing of the Orient Express Grand Hotel de la Minerve (Rome, Italy) and the Orient Express Diriyah Gate (Riyadh, Saudi Arabia). The group also launched, in partnership with Arsenale S.p.A., the Orient Express La Dolce Vita.
By the end of 2022 and early 2023, Accor’s development and operations teams will open new flagship addresses within the group’s portfolio of brands, including Raffles London at The OWO, Raffles & Fairmont Doha, Sofitel Shanghai North Bund and many others.
In total, Accor plans to open more than 300 new hotels and resorts in 2022. With luxury and upscale segments now accounting for nearly 40% of planned openings, and with travel industry fundamentals steadily improving, the Group expects strong growth in royalties over the next few years.
“As development is the driving force behind Accor, our ability to offer the most diverse portfolio of brands in the world allows us to differentiate ourselves in the market,” explains Agnès Roquefort.
Featured photo : © Accor
What's Your Reaction?
Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.