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Accelerating the digital transformation of luxury brands

Accelerating the digital transformation of luxury brands

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A new study from Clarivate reveals that luxury brands are accelerating their digital transformation to meet the demands of a changing world.

 

Clarivate, a global leader in providing trusted information and analysis to accelerate innovation, has released a new “Luxury brands” report. Here’s what their brand new report reveals about luxury brands and the recent changes that have taken place.

 

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Diversification

 

Luxury brands are incorporating new sectors into their strategy. For example, computer, electrical, scientific and software products rank in the top five in terms of trademark activity for the LVMH group. LVMH’s diverse business interests, ranging from luxury hotels to fashion to wines and spirits, make it a microcosm of the luxury sector and, therefore, an indicator of trends in the entire luxury industry.

 

 

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