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Luxury and Youtube: a winning combination ?

Luxury and Youtube: a winning combination ?

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Luxury and Youtube have come together in recent years, and more and more content creators have opened a channel dedicated to fashion and luxury. This rapprochement has not escaped the luxury brands, which also offer their own long-form videos on their channels.

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On the video platform Youtube, long-form content about luxury is very successful. Whether it’s the videos of Loïc Prigent, who offers an immersion in the backstage of Fashion Week, or the micro-trotters of the videographer Kofi (from the channel The Unknown Vlog), who spies the streets of London in search of the most – or least – expensive outfits of the inhabitants, these contents on luxury attract more and more viewers.

 

 

This trend has not escaped the luxury brands, which are also launching on Youtube, such as Gucci‘s mock-talk show, or the question and answer session given by Miuccia Prada and Raf Simons after the show. Other houses, like Dior and Chanel, are already well established on the platform and have anticipated this trend.

 

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