Faced with a sharp slowdown in global demand, particularly in China, Porsche experienced its sharpest decline in sales since 2009 in 2025.
In this context, the car manufacturer can nevertheless count on the boom in electric vehicles in Europe and the success of the 911, which has broken all records.
An unprecedented decline due to the Chinese market
The year 2025 will remain a difficult turning point for Porsche. The German manufacturer delivered 279,449 vehicles worldwide, a 10% drop compared to 2024. This is the sharpest annual decline recorded by the brand since 2009, when the financial crisis was in full swing and caused a 24% collapse in sales.
This poor performance can be explained in part by strategic choices : faced with slowing demand for high-end electric vehicles, Porsche had refocused its range on combustion engine and hybrid models, which are considered more profitable, while postponing the launch of certain 100% electric projects. However, this reorientation came at a high cost, with an estimated loss of revenue of €1.8 billion for the financial year.
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Featured photo : © Porsche
