German carmaker Porsche has had a disastrous third quarter, largely as a result of a poorly executed electric vehicle strategy. Should this be seen as a sign that the model is running out of steam ?
The Porsche myth is crumbling. The manufacturer, long considered one of the most profitable in the world, saw its profits plummet in the third quarter of 2025. Over the period, the group posted an operating loss of €967 million, and its cumulative profits since the beginning of the year fell by 99% to just €40 million. Return on sales also stumbled to 0.2% compared to 14.1% a year earlier.
Despite relatively stable revenue of €26.86 billion over the first nine months, down 6%, delivery volume also fell by 6% to 212,509 vehicles.
A poorly executed strategy
Porsche’s decline cannot be explained solely by adverse circumstances: it stems from a hasty and costly strategic reorientation, combined with launch delays and opportunistic choices in managing the shift to electric vehicles.
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Read also > Porsche undergoing major changes : global restructuring and expansion into defense
Featured photo : © Porsche
