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BMW officially launches Alpina as its new luxury brand

BMW has written a new chapter in its history by officially launching BMW Alpina, an independent and exclusive brand within the BMW Group, on January 1.

 

This new branch of the German manufacturer marks the transformation of a relationship that began in the 1960s into a new identity of its own…

 

A prestigious heritage under the BMW umbrella

 

The Alpina brand has its origins in 1965, when Burkard Bovensiepen founded a small company specializing in the tuning of BMW cars. Over the decades, Alpina has distinguished itself by transforming production models into exceptional vehicles.

 

Officially recognized as a car manufacturer in the 1980s, Alpina made a name for itself with iconic models such as the D3 Bi-Turbo, long considered one of the fastest production diesel sedans in the world.



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Read also > BMW stays the course while Ferrari makes progress in the third quarter of 2025

 

Featured photo : © BMW

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Anthony Conan
Graduated as a multimedia journalist in 2019, Anthony Conan has multiplied his experiences, notably as an editorial assistant at TF1 and as a radio journalist at RCF Bordeaux. He specializes in video editing in addition to writing, and has developed a particular interest in economics.

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