The prestigious house owned by the EPI group and the luxury spa hotel located in Champagne have joined forces through two initiatives: the sale of a delicate dessert and a Methuselah bottle of Rare Rosé Millésime 2014, decorated by artist William Amor – The aim is to raise funds for the Champagne Breast Institute (LISA) as part of the global Pink October campaign.
Creating a luxury experience to benefit the fight against cancer…
Pink October, the annual global communication campaign aimed at raising awareness among women about breast cancer screening and raising funds for research, is currently in full swing with a host of virtuous initiatives.
Two initiatives from Rare Champagne X Royal Champagne Hotel & Spa
And the approach taken by Maison Rare Champagne stands out from the crowd. It has launched two initiatives that are somewhat elitist, but always in the service of a good cause. These are the marketing of an exclusive dessert on the one hand and the sale of an exceptional Methuselah on the other, both of which are works of visual art and culinary craftsmanship…
In both cases, the aim is to raise funds for Lise (L’Institut du Sein de Champagne), “a non-profit organization created by healthcare professionals involved in the fight against breast cancer,” whose mission is to monitor “the entire care pathway of patients, from screening to post-treatment, by ensuring greater fluidity through the intervention of care coordinators.”
And in both cases, Rare Champagne has once again partnered with the Royal Champagne Hotel & Spa, a flagship hotel located in the same region. In addition to 47 rooms and suites, this establishment based in Champillon (Marne), awarded 3 Michelin Keys in 2024, offers two restaurants, including a gourmet restaurant, all supervised by Chef Christophe Raoux, Meilleur Ouvrier de France 2015, a bar, a spa, an indoor and outdoor swimming pool, and more.
An exceptional pairing
It was therefore quite natural for Rare Champagne to join forces with him to showcase its 2014 Rare Rosé Vintage through an exceptional pairing created by the Royal Champagne’s pastry chef, Claire Santos Lopes.
The first joint venture between Rare Champagne and Royal Champagne Hotel & Spa is sure to please those with a sweet tooth, without any fear for their health. Claire Santos Lopes was invited to create a dessert to pair with the Rare Rosé (obviously for Pink October!) Millésime 2014 cuvée. The dessert references the highly refined aesthetic codes of Rare Champagne, while following the recommendations of nutritionist Caroline Debbasch.
In terms of presentation, this elongated dessert is reminiscent of the signature tiara of Rare Champagne, designed and created by French goldsmith Arthus-Bertrand, who paid tribute to the city of Reims, where almost all the kings of France were crowned.
A dessert full of sweetness
In terms of content, this dessert succeeds in delighting the taste buds while taking into account patients with breast cancer. It is free of added salt and made with whole sugars.
“Its soft and moist textures” and “its natural flavors of figs, prickly pear, honey, orange, almond, and green anise“ are highlighted by the 2014 Rare Rosé Millésime cuvée, described as ‘ExtraOrdinary’ with ”its powerful aromas of red and black fruits with brioche notes,” according to the joint press release from Rare Champagne and Royal Champagne Hôtel & Spa.
In addition to providing a moment of delicate pleasure for a few lucky gourmets, this dessert will contribute to the fundraising campaign organized by the Royal Champagne Hotel & Spa in aid of LISE, with €1 donated for each pastry sold.
A unique Methuselah of Rare Rosé Millésime 2014 decorated by William Amor
The second part of the Octobre Rose campaign, Rare Champagne X Royal Champagne Hotel & Spa, will be even more spectacular in terms of fundraising.
The two partners are putting up for sale a unique Methuselah of Rare Rosé Millésime 2014, decorated with a custom-made ornament designed by William Amor.
“Committed to a more beautiful planet,” this Parisian visual artist, who has been collaborating with Rare Champagne since 2022, “transforms discarded materials into gardens of delicate and poetic flowers.”
For this Methuselah dedicated to Pink October, William Amor used both Rare Champagne’s waste and his own collection of scraps to create exceptional flowers. He used these to decorate the bottle, itself characteristic of the House with its asymmetrical shoulders. Known as “la pinte majeure,” it was inherited from the long tradition of mouth-blown glass by master glassmakers.
The artist thus adorned this piece with “a poetic aura, celebrating the metamorphosis of discarded materials ennobled by the artist, who gave them a second life,” explains the press release.
€35,000, 90% of which goes to a good cause
The price of this unique 6-liter bottle of Rare Rosé Millésime 2014 is commensurate with its uniqueness, at €35,000. If it finds a buyer, 90% of the proceeds will be donated to LISE.
“Pink October is a cause that is close to our hearts. Our collaboration with Royal Champagne, Jennifer Delord, her team, and chef Claire Santos Lopes in particular is an adventure tinged with emotion, flavor, pink, but above all, sparkle and refinement. ‘Taking Care’ is our ‘pink’ thread, helping to bring out the most precious things in life and support the Champagne LISE Breast Institute,” said Maud Rabin, Director of Maison Rare Champagne.
For information, Rare Rosé Champagne cuvées are the ultimate in Maison Rare Champagne, which itself is composed of exceptional champagnes. Since the very first one was launched in 2007, there have only been three vintages, in 2008, 2012, and 2014.
A demanding process
Made from 70% Chardonnay from the Côte des Blancs and Montagne de Reims and 30% Pinot Noir from the heart of the Montagne de Reims (Verzy and Aÿ in particular), Rare Champagne bottles themselves undergo a demanding process, with a minimum maturation period of 8.9 years before they are sold….
Proof of Rare Champagne’s CSR commitment: in 2022, the House obtained B Corp certification, which recognizes both its social (gender equality, etc.) and environmental (reduction of inputs in favor of phytotherapy, exclusion of pesticides and fossil fuels during the production phase, etc.) approach.
Created in 1976 as Piper-Heidsieck’s prestige cuvée, Rare Champagne became a brand in its own right in 2018 within the EPI group, owned by the Descours family.
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Featured photo: © Laurent Frau/Rare Champagne
