Yves Saint Laurent : launch of the new NFT collection ” YSL Beauty Night Masters”
Yves Saint Laurent (YSL) launches this Monday its new exclusive NFT collection “YSL Beauty Night Masters”, which celebrates Black Opium, the House’s flagship fragrance. Created by three female artists, the collection is composed of three works, each “minted” in 100 copies. All proceeds from the sale will be donated to the Aimer Sans Abuser program.
The French luxury fashion house reveals the second chapter of its web3 campaign “Black Opium The Night is Ours” by launching today its NFT collection “YSL Beauty Night Masters”.
The YSL Beauty Night Masters NFT collection includes three unique NFTs created by photographers Ivona Tau, Natalie Amrossi and Laura Sills. The NFTs are named “Last Night’s Memories”, “Nightfall” and “The Rush” respectively. Each work is minted (replicated) in 100 copies.
Black Opium interpreted by three photographers
This isn’t the first time YSL Beauté’s Web3 has collaborated with women. In 2022, the cosmetics brand partnered with two musical artists, Agathe Mougin and Kittens. This time, YSL brings together three photographers with experimental artistic techniques, Ivona Tau, Laura Sills and Nathalie Amrossi. These three renowned web3 artists were invited to deliver their interpretation of the Black Opium night and to express their personal sensibility to the universe of the perfume.
Lithuanian Ivona Tau uses artificial intelligence to create experimental photographs from her own images. New York photographer Laura Sills explores urban environments with a touch of surrealism and romance, distinguishing herself with her pink and purple color palette. Finally, American Natalie Amrossi, aka Misshattan, has become known for her aerial photographs of New York taken from a helicopter in flight.
Each of the three artists was selected by Yves Saint Laurent Beauté because their artistic universe inspired by the night is in line with the universe of Black Opium. Over the past few years, they have gained notoriety within the web3 ecosystem, notably by launching their own NFT collection.
To launch this collection, YSL Beauté created a loyalty program to engage its community over the long term. The Loyalty 3.0 program provides access to exclusive benefits and previews as well as new content and experiences throughout the year. As part of this second installment of the Black Opium saga, holders of “YSL Beauty Night Masters” digital assets will be offered a premium metallic print of the NFT with digital authentication, as well as a Black Opium box set consisting of two bottles from the range including the new Black Opium Le Parfum. The House said that other surprises would follow by the end of the year.
YSL Beauty Block” holders received a notification on March 6 that gave them exclusive access to the private sale of the “YSL Beauty Night Masters” collection. On March 8, a public sale will take place on the web3.yslbeauty.com platform developed with the Arianee technical solution. The price of the NFTs has been set at 0,2 ETH each.
YSL Beautés, which has expressed its intention to “connect with its communities around the world,” announced that all profits from the sale will be donated to three associations, selected by the artists. The three artists have chosen to support “It’s on Us” in the United States, “Profem” in the Czech Republic and “ADAPT” in South Africa, partner associations of “Aimer sans Abuser”, a program to prevent and fight against domestic violence.
Read also >Hermès trial: towards a jurisprudence on NFTs?
What's Your Reaction?
[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…