Opening a vintage wine without finishing the bottle: it is now possible with a Bag-in-Box of 75 centilitres. A small revolution in the world of wine at the instigation of the start-up Charles & César.
Jean Guyon, decorator and owner of Domaines Rollan de By, likes to break codes. At Vinexpo in 2002, he stood out by covering his entire stand with three-liter Bacchus boxes. In a format previously reserved for standard wines, his five vintages were presented in bag-in-boxes, each one embellished with a design by the fashion designer Escada. He was right twenty years too early.
When the young wine merchants Charles and César Larraqué asked him to launch a new formula, a chic cubi for great wines in 75 centiliter format, he did not hesitate. An attractive concept.
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Featured photo : © Rollan de By
