Watch industry: Audemars Piguet guarantees its watches against theft

The Swiss luxury watch brand Audemars Piguet is now offering its customers a warranty system for its watches, through a secure program. This is an important argument when the risk of theft frightens customers and could lead to a drop in sales.

This is news that should reassure many buyers. While thefts of luxury watches, mainly by snatchers, are now commonplace, Audemars Piguet has announced a program to replace stolen property.


The Swiss brand organizes in this warranty program, the replacement, refund or repair of any stolen or damaged watch purchased in 2022 or 2023, details the Bloomberg news agency.


According to François-Henry Bennahmias, Audemars Piguet’s chief executive, the warranty is valid for two years from the date of purchase. This is a first in the luxury watch industry!


“We listen to our customers and we also have to look at what is happening in the world right now”, explained the CEO. “We have major cities in Europe and the United States that are not as safe anymore.”


Terms and conditions


To qualify for the guarantee, customers must of course bring a few things with them. They must prove the purchase and possession of the watch, providing a photo and the serial number. If the watch has been stolen, the customer will have to present a valid police report. If these conditions are met, Audemars Piguet will offer to refund or replace the watch. If the model is no longer produced, the customer will be offered a similar model from the current collection.



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Featured photo : © Audemars Piguet


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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