Cartier starts selling second-hand watches 
At the Watches and Wonders watch show, held in Geneva from March 27 to April 2, the watch and jewelry brand Cartier announced that it is entering the certified pre-owned watch sector. Like Rolex, it is entering a growing and promising market.
Cartier, the subsidiary of the luxury group Richemont, specializing in watches and jewelry, has announced that it is entering the market for certified pre-owned watches. It follows the example of Rolex, which already announced a similar initiative last December.
Cartier has designated Watchfinder as its “official Pre-Owned partner”. Watchfinder, based in the United Kingdom and active worldwide, is also a subsidiary of Richemont.
“We are very proud that Cartier has chosen us as its first partner for its debut in the certified second-hand watch sector”, Watchfinder CEO Arjen van de Vall told AWP on the sidelines of the Watches and Wonders watch show, which runs from March 27 to April 2 in Geneva.
The Watchfinder CEO added that the company would be in charge of the verification and authentication process for Cartier’s pre-owned watches. This will allow buyers to benefit from a two-year warranty issued directly by Cartier. Until now, Watchfinder’s competitors had already been selling pre-owned watches from the watchmaker, but they were not accompanied by warranty certificates issued by Cartier.
Growing market
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Featured photo : © Verygoodlord
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