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Cartier starts selling second-hand watches

Cartier starts selling second-hand watches

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At the Watches and Wonders watch show, held in Geneva from March 27 to April 2, the watch and jewelry brand Cartier announced that it is entering the certified pre-owned watch sector. Like Rolex, it is entering a growing and promising market.

 

Cartier, the subsidiary of the luxury group Richemont, specializing in watches and jewelry, has announced that it is entering the market for certified pre-owned watches. It follows the example of Rolex, which already announced a similar initiative last December.

 

Cartier has designated Watchfinder as its “official Pre-Owned partner”. Watchfinder, based in the United Kingdom and active worldwide, is also a subsidiary of Richemont.

 

“We are very proud that Cartier has chosen us as its first partner for its debut in the certified second-hand watch sector”, Watchfinder CEO Arjen van de Vall told AWP on the sidelines of the Watches and Wonders watch show, which runs from March 27 to April 2 in Geneva.

 

The Watchfinder CEO added that the company would be in charge of the verification and authentication process for Cartier’s pre-owned watches. This will allow buyers to benefit from a two-year warranty issued directly by Cartier. Until now, Watchfinder’s competitors had already been selling pre-owned watches from the watchmaker, but they were not accompanied by warranty certificates issued by Cartier.

 

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Growing market

 

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