Cartier starts selling second-hand watches

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At the Watches and Wonders watch show, held in Geneva from March 27 to April 2, the watch and jewelry brand Cartier announced that it is entering the certified pre-owned watch sector. Like Rolex, it is entering a growing and promising market.

 

Cartier, the subsidiary of the luxury group Richemont, specializing in watches and jewelry, has announced that it is entering the market for certified pre-owned watches. It follows the example of Rolex, which already announced a similar initiative last December.

 

Cartier has designated Watchfinder as its “official Pre-Owned partner”. Watchfinder, based in the United Kingdom and active worldwide, is also a subsidiary of Richemont.

 

“We are very proud that Cartier has chosen us as its first partner for its debut in the certified second-hand watch sector”, Watchfinder CEO Arjen van de Vall told AWP on the sidelines of the Watches and Wonders watch show, which runs from March 27 to April 2 in Geneva.

 

The Watchfinder CEO added that the company would be in charge of the verification and authentication process for Cartier’s pre-owned watches. This will allow buyers to benefit from a two-year warranty issued directly by Cartier. Until now, Watchfinder’s competitors had already been selling pre-owned watches from the watchmaker, but they were not accompanied by warranty certificates issued by Cartier.

 

Growing market

 

This decision highlights the growing importance of this sector for the major Swiss watch brands.

 

Indeed, the market for second-hand luxury watches has long been underpriced. But according to a study by Deloitte, while it was estimated to be worth about 20 billion euros in 2021, it is expected to grow to more than 30 billion euros by 2030.

 

This activity has also become more professional in recent years, thanks in particular to the introduction of guarantee systems (“Certified Pre-Owned”).

 

The second-hand sector is still dominated by independent companies that resell luxury goods. However, the major fashion houses have gradually understood the importance of this segment and now offer the purchase or sale of old collections on their own sites or with partners.

 

Read also >Rolex enters the second-hand market

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At the Watches and Wonders watch show, held in Geneva from March 27 to April 2, the watch and jewelry brand Cartier announced that it is entering the certified pre-owned watch sector. Like Rolex, it is entering a growing and promising market.

 

Cartier, the subsidiary of the luxury group Richemont, specializing in watches and jewelry, has announced that it is entering the market for certified pre-owned watches. It follows the example of Rolex, which already announced a similar initiative last December.

 

Cartier has designated Watchfinder as its “official Pre-Owned partner”. Watchfinder, based in the United Kingdom and active worldwide, is also a subsidiary of Richemont.

 

“We are very proud that Cartier has chosen us as its first partner for its debut in the certified second-hand watch sector”, Watchfinder CEO Arjen van de Vall told AWP on the sidelines of the Watches and Wonders watch show, which runs from March 27 to April 2 in Geneva.

 

The Watchfinder CEO added that the company would be in charge of the verification and authentication process for Cartier’s pre-owned watches. This will allow buyers to benefit from a two-year warranty issued directly by Cartier. Until now, Watchfinder’s competitors had already been selling pre-owned watches from the watchmaker, but they were not accompanied by warranty certificates issued by Cartier.

 

Growing market

 

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At the Watches and Wonders watch show, held in Geneva from March 27 to April 2, the watch and jewelry brand Cartier announced that it is entering the certified pre-owned watch sector. Like Rolex, it is entering a growing and promising market.

 

Cartier, the subsidiary of the luxury group Richemont, specializing in watches and jewelry, has announced that it is entering the market for certified pre-owned watches. It follows the example of Rolex, which already announced a similar initiative last December.

 

Cartier has designated Watchfinder as its “official Pre-Owned partner”. Watchfinder, based in the United Kingdom and active worldwide, is also a subsidiary of Richemont.

 

“We are very proud that Cartier has chosen us as its first partner for its debut in the certified second-hand watch sector”, Watchfinder CEO Arjen van de Vall told AWP on the sidelines of the Watches and Wonders watch show, which runs from March 27 to April 2 in Geneva.

 

The Watchfinder CEO added that the company would be in charge of the verification and authentication process for Cartier’s pre-owned watches. This will allow buyers to benefit from a two-year warranty issued directly by Cartier. Until now, Watchfinder’s competitors had already been selling pre-owned watches from the watchmaker, but they were not accompanied by warranty certificates issued by Cartier.

 

Growing market

 

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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