Watches & Wonders Geneva 2024: The largest edition of the watch trade show to date

Watches & Wonders Geneva returns to the Swiss city’s Palexpo Center from April 9 to 15. This not-to-be-missed event for luxury watchmaking professionals, of which Luxus Plus is once again a press partner, features seven newcomers, bringing the total number of exhibitors to 54: a first!


A major international event for all hard luxury professionals and lovers of fine watchmaking, the Watches & Wonders Geneva trade show opens its doors from April 9 to 15. Six days of exciting discoveries at the frontiers of innovation and craftsmanship.


As in 2023, the first three days are reserved for professionals, while the weekend and Monday are open to the general public.


Luxus Plus, press partner of the event since 2019 (then under its former name of SIHH), is renewing the experience with the distribution of a fifth issue of The Luxury Journals, which will unveil a watch exclusivity, available as a preview at the Show.


Six new entrants and one returnee


Known as a major center of diplomacy and finance, Geneva can also boast of hosting Watches & Wonders, the largest international show dedicated to Haute Horlogerie, since the SIHH name change in 2020 and the demise of Baselworld. In 2023, 43,000 visitors crowded the aisles of Geneva’s Palexpo and nearly 400 million people were reached worldwide (digital, press…).


The sector is not in crisis, and the number of exhibitors has risen from 48 in 2023 to 54 for this 2024 edition, illustrating this perfectly. Artya Watches, Bremont, Eberhard & Co, Gerald Charles, Nomos Glashütte and Raymond Weil will be exhibiting for the first time. After a conspicuous absence in 2023, H. Moser & Cie will be back.


Conversely, Charles Zubler and Rébellion, present last year, will be absent.


As for the major groups, Swiss jewel Richemont will be presenting its full watchmaking portfolio (Cartier, Vacheron Constantin, A. Lange & Söhne, IWC Schaffhausen, Roger Dubuis, Piaget, Panerai…). LVMH will be present with three of its brands (Hublot, Tag Heuer and Zenith).


Swatch Group (Blancpain, Omega, Breguet, Rado, Tissot…) will not be presenting any of its Maisons. Nor has Bvlgari confirmed its presence for this latest edition. Major industry players Audemars Piguet and Breitling, which celebrates its 140th anniversary this year, will also be absent.


New off-site festivities


To continue reading this article, create a free account or log in.

Create your free account

I create my account

Don’t miss out on the latest luxury business news.


Featured Photo: © Watches & Wonders

Picture of Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Launch offer:

Your participation in the Camille Fournet Masterclass reserved for annual subscriber !

Luxus Plus Newsletter