The winner of the 7th LVMH Innovation Award was announced on the morning of June 15 at Viva Technology, Europe’s largest gathering of start-ups and innovation leaders. The winner in the Omnichannel & Retail category was Save Your Wardrobe, a British company dedicated to repairing, maintaining and upcycling wardrobes. The winners of each category were also celebrated.
With over 1,320 entries from 75 countries, the LVMH Innovation Award is a must in the world of innovation and technology. After a rigorous selection process, the world’s number one luxury goods company invited the 18 finalists, divided into six categories, to present their avant-garde solutions on a stand at the Viva Tech trade show.
For this 7th edition, the big winner was none other than Save Your Wardobe, a startup born in 2017 and founded by Hasna Kourda (CEO), accompanied by her husband Mehdi Doghri (CTO). Convinced of the need to add value to the clothes in every wardrobe, Hasna Kourda was inspired by her grandmother’s approach to upcycling.
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