83% of Gen Z buys natural skin care products. Venezia 1920 intends to meet their expectations.
“Generation Z is the next generation of consumers who already prefer to buy beauty products with plant-based ingredients,” explains Gianluca Zin, founder of Venezia 1920. The cosmetics brand, based in Venice, Italy offers “a range of skin care products that Generation Z consumers will want to buy.”
When some classic brands still use products that are hazardous to health, Venezia 1920 relies on naturalness. “These brands used parabens, petroleum jelly, mineral oil, and even heavy metals, like Nickel” comments Gianluca Zin. “Venezia 1920’s limited edition luxury skincare products do not contain any of these ingredients.”
He explains that the brand uses “high quality botanical extracts” and takes care to “minimize synthetic substances” and limit itself to “technical and production requirements.” In addition, none of its products contain ingredients of animal origin.
For example, the super moisturizing cream Venezia 1920 contains Aloe Vera and hyaluronic acid. The founder is enthusiastic: “This product should appeal to Generation Z consumers because it is designed for young skin”.
Other plant-based ingredients in the brand’s products include macadamia oil, ceramides, chamomile essential oil, pomegranate and vitamins A and E.
Gianluca Zin concludes, “Generation Z may have the highest percentage of consumers who prefer plant-based beauty products, but surveys show that many people, especially women, have already taken the plunge.”
Featured photo : © Venezia 1920
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Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.