The development of mid-sized cities in the United States and repeated confinements in China have provided fertile ground for luxury brands to establish themselves.
Many brands have taken the gamble of setting up or relocating to medium-sized cities in the United States, like Gucci, which was one of the first stores in the Columbus City Center shopping mall in Ohio when it opened in 1989, but only stayed there a few years. At the end of 2021, Hermès will open a new store in Florida, between Miami and Fort Lauderdale, in the Aventura Mall, the largest shopping center in the state. “We are delighted to expand and strengthen Hermès’ ties to South Florida,” said Robert B. Chavez, President of Hermes USA.
Indeed, after years of expanding in China through digital, retail operations and by establishing local boutiques in large and medium-sized cities, luxury brands are rediscovering the United States, opening boutiques in cities where they had never set foot before.
Featured photo : © Brian Berkowitz/ Gucci
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Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.