Tod’s joins the Aura Blockchain consortium

Tod’s partners with the Aura Blockchain consortium, marking a major turning point for the luxury leather goods house. This collaboration provides the company with new strategic opportunities, ushering in a new era of digital luxury for its customers.


Tod’s has just joined the Aura Blockchain consortium. The luxury leather goods house will soon be offering digital product passports (DPP) for its renowned custom Di Bag as the initial step in this collaboration.


Launched in 2021 by LVMH, Prada, Cartier (Richemont), and OTB, Aura Blockchain was joined in 2022 by Mercedes-Benz and associated members, including H. Moser & Cie. and Maison Margiela. This global conglomerate of luxury brands is committed to transforming the industry through blockchain technology. It provides its members with the ability to transparently track the lifecycle of a product from its design to distribution, using a diverse range of solutions, including SaaS, NFTs, and Multi-Token Minter.


Aura Blockchain “opens new strategic opportunities” for Tod’s by providing advanced, ready-to-use blockchain DPP technology through this unique collaborative concept. The global blockchain platform thus inaugurates “a new era of digital luxury and enhanced experiences for Tod’s customers.”



Access to this technology also allows the brand to “explore new strategic dimensions of digital development, such as creating its own DPP.”


Growing Importance of DPP


DPPs have become increasingly crucial in recent years to ensure both the authenticity and traceability of luxury products. They indeed guarantee “the authenticity of bags, including ownership certificates that provide essential information about the production and craftsmanship behind the product, the origin and sustainability certifications of raw materials and packaging, as well as the group’s commitment to sustainability.”


Now, each custom Di Bag will be digitally linked to an immutable traceability token. And the brand is considering expanding the use of the consortium’s solutions to other collections.


“The customer experience is at the heart of everything we do, and this allows us to further enhance the relationship with our communities, enabling us to directly share the story behind our products through the power of blockchain technologies,” said Carlo Alberto Beretta, CEO of Tod’s.


New CEO at Aura Blockchain


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Featured photo : ©Tod’s

Picture of Hugues Reydellet
Hugues Reydellet
Hugues Reydellet is a young and passionate journalist whose favorite subjects are economy, culture, gastronomy, but also cars, and sports. With a sharp pen and an insatiable curiosity, Hugues is constantly on the lookout for new hot information to report.

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