The winning combo of the Olympic Games and luxury brands 


As the Beijing Olympic Games came to an end yesterday, let’s take a look at the outfits and accessories of the luxury brands that accompanied the athletes.
While the competition was fierce at the Beijing 2022 Winter Olympics despite many Norwegian gold medals, the athletes also seemed to care about their appearance and sported the finest luxury brands. From Prada snowboards to Vera Wang figure skating gear, here are five luxury brands spotted at the Winter Games. The advantage for the brands? Unprecedented visibility due to the popularity of the games around the world. In China, the Beijing Games were followed by 600 million viewers.
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Featured photo : © Richard Ellis/IconSport
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Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.