Long considered a “secondary” wine, rosé is making its appearance on the most chic tables and seducing the international market. A story of revenge.
With the reputation of giving a headache, rosé wine had its place on the table of the guests only if it was accompanied, but that was before. “Rosé has become trendy, ”Instagrammable” explains Brice Eymard, general manager of the Conseil interprofessionnel des vins de Provence (CIVP), this association brings together winegrowers and merchants of the appellations Côtes-de-provence, coteaux d’Aix-en-Provence and coteaux varois in Provence, some 26,000 hectares.
The first vines were planted in the region by the Phocaeans, founders of Marseille, 2,600 years ago and the Romans then extended the vineyards throughout Provence. Originally, and until the Middle Ages, all the wines were very clear and in the 17th century, when other regions turned to red, Provence chose to remain faithful to the rosé. Today, it still represents 91% of the region’s production. “Rosé has always been made in Provence” confirms Eric Pastorino, president of the CIVP. “It corresponds to the place and the climate. We’ve always wanted to have a wine that could be drunk cool.”
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Featured photo : © Château de Pampelonne
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Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.