Long considered a “secondary” wine, rosé is making its appearance on the most chic tables and seducing the international market. A story of revenge.
With the reputation of giving a headache, rosé wine had its place on the table of the guests only if it was accompanied, but that was before. “Rosé has become trendy, ”Instagrammable” explains Brice Eymard, general manager of the Conseil interprofessionnel des vins de Provence (CIVP), this association brings together winegrowers and merchants of the appellations Côtes-de-provence, coteaux d’Aix-en-Provence and coteaux varois in Provence, some 26,000 hectares.
The first vines were planted in the region by the Phocaeans, founders of Marseille, 2,600 years ago and the Romans then extended the vineyards throughout Provence. Originally, and until the Middle Ages, all the wines were very clear and in the 17th century, when other regions turned to red, Provence chose to remain faithful to the rosé. Today, it still represents 91% of the region’s production. “Rosé has always been made in Provence” confirms Eric Pastorino, president of the CIVP. “It corresponds to the place and the climate. We’ve always wanted to have a wine that could be drunk cool.”
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Featured photo : © Château de Pampelonne