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The Real Real : what are the habits of luxury buyers ?

The Real Real : what are the habits of luxury buyers ?

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The Real Real has released a “Luxury Shopper Insight” study on luxury consumer habits and finds that shopping patterns have changed drastically over the past two years.

The RealReal is the world’s largest online marketplace for authenticated and resold luxury goods, with over 23 million members. Based on national research conducted by Lisa W. Miller & Associates Research, a study identifies key changes in luxury buyer behavior and their impact on retail and resale.

 

While the luxury resale market continues to evolve, its growth is significantly higher than the primary market,” said Orr Shakked, director of marketing for The RealReal.

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Featured photo : © The Real Real

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