The Prada Group relaunches the Caffé Principe in Florence

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A few days ago, the Prada group announced the reopening of the legendary Caffé Principe in Forte dei Marmi, Tuscany. Discover this emblematic place, a blend of region, tradition and couture, brought up to date.

 

This establishment, focused on promoting Italian territory and traditions, continues the Prada Group’s commitment to the high-end pastry sector. This comes nine years after the acquisition of Marchesi 182, the Milanese patisserie nestled in the heart of the Vittorio Emanuele II gallery, which itself took over Caffé Principe last June.

 

Located right next to the Prada Donna boutique, Caffé Principe has become the emblematic patisserie of Via Giosuè Carducci, the heart of the city and a place where holidaymakers and locals alike bask in the sun on hot summer days.

 

The project was carried out in collaboration with Florentine architect Michele Bonan. The spaces were restored and redesigned, giving new life to the historic Italian establishment, while respecting its original identity. “This untouched place tells a true story,” says the renowned designer.

 

In terms of decoration, the Milan-based group chose wood, vegetation and bright colors such as blue, orange and green. The architect and the group engaged in meticulous research, proposing furniture that resembles that of the 50s. These include chandeliers, outdoor seating, Formica tables and wicker armchairs. Sober chic by excellence, perfectly representing the very essence of the brand.

 

And what would a Prada café be without fashion? The eponymous designer Miuccia Prada designed the staff uniforms. They include a white shirt with the café logo embroidered in italics, blue jeans and sneakers for men or espadrilles for women.

 

What’s on the menu? Italian dishes, a summer staple, such as small sandwiches, Caprese salads, Risa al salto (sautéed rice) or cheese focaccia, introduced at the request of Prada co-owner Patrizio Bertelli.

 

On the sweet side, customers will be able to dine on traditional delicacies, from fried doughnuts to fruit tarts and ice creams.

 

Caffé Principe will be open from early morning to 1 a.m., serving breakfast, lunch, aperitifs and digestifs…

 

With the reopening of this historic café, the Prada Group aims to revive a historic landmark. Its name will continue to represent the region’s gastronomy and hospitality.

 

Read also >Prada: earnings ahead of expectations in 2022

 

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A few days ago, the Prada group announced the reopening of the legendary Caffé Principe in Forte dei Marmi, Tuscany. Discover this emblematic place, a blend of region, tradition and couture, brought up to date.

 

This establishment, focused on promoting Italian territory and traditions, continues the Prada Group’s commitment to the high-end pastry sector. This comes nine years after the acquisition of Marchesi 182, the Milanese patisserie nestled in the heart of the Vittorio Emanuele II gallery, which itself took over Caffé Principe last June.

 

Located right next to the Prada Donna boutique, Caffé Principe has become the emblematic patisserie of Via Giosuè Carducci, the heart of the city and a place where holidaymakers and locals alike bask in the sun on hot summer days.

 

The project was carried out in collaboration with Florentine architect Michele Bonan. The spaces were restored and redesigned, giving new life to the historic Italian establishment, while respecting its original identity. “This untouched place tells a true story,” says the renowned designer.

 

In terms of decoration, the Milan-based group chose wood, vegetation and bright colors such as blue, orange and green. The architect and the group engaged in meticulous research, proposing furniture that resembles that of the 50s. These include chandeliers, outdoor seating, Formica tables and wicker armchairs. Sober chic by excellence, perfectly representing the very essence of the brand.

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A few days ago, the Prada group announced the reopening of the legendary Caffé Principe in Forte dei Marmi, Tuscany. Discover this emblematic place, a blend of region, tradition and couture, brought up to date.

 

This establishment, focused on promoting Italian territory and traditions, continues the Prada Group’s commitment to the high-end pastry sector. This comes nine years after the acquisition of Marchesi 182, the Milanese patisserie nestled in the heart of the Vittorio Emanuele II gallery, which itself took over Caffé Principe last June.

 

Located right next to the Prada Donna boutique, Caffé Principe has become the emblematic patisserie of Via Giosuè Carducci, the heart of the city and a place where holidaymakers and locals alike bask in the sun on hot summer days.

 

The project was carried out in collaboration with Florentine architect Michele Bonan. The spaces were restored and redesigned, giving new life to the historic Italian establishment, while respecting its original identity. “This untouched place tells a true story,” says the renowned designer.

 

In terms of decoration, the Milan-based group chose wood, vegetation and bright colors such as blue, orange and green. The architect and the group engaged in meticulous research, proposing furniture that resembles that of the 50s. These include chandeliers, outdoor seating, Formica tables and wicker armchairs. Sober chic by excellence, perfectly representing the very essence of the brand.

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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