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While figures show that no return to normal is expected for the hotel business before 2022, establishments must already demonstrate that they will be able to guarantee, post-coronavirus, the highest levels of hygiene and maximum safety for their guests and staff. This has led major luxury hotel groups to raise their standards of cleanliness. Here is an overview of the health and safety challenges linked to the current epidemic environment.
“After COVID-19, consumers are likely to place as much importance on hotel hygiene standards as on price and location. Fears of catching the virus will remain long after the pandemic is over.”
With these words, Ralph Hollister, GlobalData’s travel and tourism analyst, warned of the changes ahead for hotel groups, as 85% of the world’s people feel “extremely” or “quite” concerned about the global COVID-19 epidemic.
Ralph Hollister added: “Hotels need to determine an action plan for the thorough cleaning of hotel rooms, meeting spaces, front offices, restaurants, fitness centres and other public areas. Good hotel hygiene policies should be implemented across the board.”
Faced with this new reality, the major hotel groups are reinventing themselves today to plan tomorrow’s luxury hospitality.
Accor joins forces with Bureau Veritas and launches a label based on health measures.
On April 17, Accor, the world leader in augmented hospitality, announced that it was partnering with Bureau Veritas, the world leader in testing, inspection and certification, in order to develop a label aimed at certifying that the level of safety and hygiene measures were appropriate for business recovery.
The aim of this alliance is therefore to define new health standards, while complying with the various recommendations of authoritative organizations (WHO, Ministry of Health, etc.), in the form of an operational guide that will be applied to all Accor Group hotels.
“Today, more than ever, our employees, customers and partners need to be reassured about our ability to welcome them in the best possible conditions. As Europe’s leading hospitality provider, we must anticipate needs and meet health and safety challenges with the highest standards.” said Franck Gervais, Managing Director Europe Accor.
Marriott International launches the World Cleanliness Council to promote new hygiene standards
Marriott International, a leader in the hospitality industry for its commitment to quality, announced on April 22nd that it will be launching in the coming months advanced technologies to improve its cleanliness standards and hospitality behaviors in order to minimize risks for both Marriott clients and associates.
These technologies will include hospital-style electrostatic sprayers to disinfect surfaces throughout the hotel, as well as ultraviolet light to sanitize keys and other shared devices.
In addition, Marriott will use signs in its lobbies to remind guests to maintain safe distances and will remove or rearrange furniture to allow more space between guests. Also, at more than 3,200 Marriott hotels, guests will be able to choose to check-in from their phones or order room service with delivery at the room door to avoid any contact.
“We want our guests to know that we are doing everything in our power to welcome them in a clean and healthy environment when they travel again. (…) With expert scientific advice and guidance, we are taking a thoughtful approach to setting even higher standards of cleanliness and developing new protocols for interaction with our guests.” said Ray Bennett, Managing Director of Marriott International Global Operations.
Hilton sets new hygiene standards
In a similar spirit, on April 28, Hilton launched Hilton CleanStay with Lysol Protection, a program designed to set new standards for sanitation and disinfection in Hilton facilities worldwide. For the first time in the hospitality industry, Hilton will work with RB, the manufacturer of Lysol and Dettol, and consult with the Mayo Clinic to develop enhanced measures and staff training to help hotel guests enjoy a cleaner, safer stay throughout their stay.
The measures to be taken will include reducing the amount of paper equipment, limiting the number of guests in the hotel, increasing the frequency of cleaning, multiplying the number of “disinfection stations”, particularly at the elevator entrances, developing digital keys for contactless check-in and check-out, and exploring innovative sanitizing technologies, among others.
“Hilton CleanStay builds on the best practices and protocols we’ve developed over the last several months, allowing our guests to rest easy with us and focus on enjoying the unforgettable experiences we have to offer – while protecting our Team Members who are on the front lines of hospitality.” said Christopher J. Nassetta, Hilton President and CEO.
Faced with a new era, luxury hotel chains are organizing themselves as best they can to maximize maintenance standards and rethink cleanliness.
Therefore, not only are they reinforcing hygiene measures and reducing the risk of transmission, but also developing a more global approach intended to take the utmost care of customers, as even the psychology and consumption patterns of travellers are going to change.
These are major challenges for the luxury hotel industry, but they will make it possible to protect everyone’s well-being while continuing to offer an outstanding welcome in every hotel.
Read also > #Coronavirus: no return to normal before 2022 at best in the hotel industry
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While figures show that no return to normal is expected for the hotel business before 2022, establishments must already demonstrate that they will be able to guarantee, post-coronavirus, the highest levels of hygiene and maximum safety for their guests and staff. This has led major luxury hotel groups to raise their standards of cleanliness. Here is an overview of the health and safety challenges linked to the current epidemic environment.
“After COVID-19, consumers are likely to place as much importance on hotel hygiene standards as on price and location. Fears of catching the virus will remain long after the pandemic is over.”
With these words, Ralph Hollister, GlobalData’s travel and tourism analyst, warned of the changes ahead for hotel groups, as 85% of the world’s people feel “extremely” or “quite” concerned about the global COVID-19 epidemic.
Ralph Hollister added: “Hotels need to determine an action plan for the thorough cleaning of hotel rooms, meeting spaces, front offices, restaurants, fitness centres and other public areas slovenska-lekaren.com. Good hotel hygiene policies should be implemented across the board.“[/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
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While figures show that no return to normal is expected for the hotel business before 2022, establishments must already demonstrate that they will be able to guarantee, post-coronavirus, the highest levels of hygiene and maximum safety for their guests and staff. This has led major luxury hotel groups to raise their standards of cleanliness. Here is an overview of the health and safety challenges linked to the current epidemic environment.
“After COVID-19, consumers are likely to place as much importance on hotel hygiene standards as on price and location. Fears of catching the virus will remain long after the pandemic is over.”
With these words, Ralph Hollister, GlobalData’s travel and tourism analyst, warned of the changes ahead for hotel groups, as 85% of the world’s people feel “extremely” or “quite” concerned about the global COVID-19 epidemic.
Ralph Hollister added: “Hotels need to determine an action plan for the thorough cleaning of hotel rooms, meeting spaces, front offices, restaurants, fitness centres and other public areas. Good hotel hygiene policies should be implemented across the board.“[/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
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