Kiton was long recognized worldwide exclusively for its expertise in men’s tailoring before opening up to a female target in 2012. The Arzano-based company has just reached a new stage in its development since its foundation by Ciro Paone in 1968: the launch of its first High Jewelry collection.
“The Best of The Best +1”
This is the famous Kiton motto, proudly displayed for almost 60 years, which characterizes the excellence of the Neapolitan fashion house’s expertise, particularly in the tailoring of men’s suits.
We knew its founder, Ciro Paone, driven by his obsession with quality, style and the Neapolitan sartorial tradition. But now it is also a question of allowing the passion of the second generation for art and goldsmithing to be expressed.
The result is an inaugural High Jewelry collection, “Tailored Gems”, aimed at the American market.
Sprezzatura of the circle
The High Jewelry collection “Tailored Gems” that Kiton is unveiling today is a successful combination of its logo, its colors, its excellence in bespoke tailoring and, finally, its Italian calm that has until now been seen exclusively in its clothing and which is known there as Sprezzatura.
The starting point for this jewelry collection is the circle. A symbol of eternity, harmony and balance, it is a direct reference to the red dot on the i of the brand name on the logo.
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Read also > Jil Sander launches its High Jewelry
Featured Photo: © Kiton
