While the Cannes Film Festival is in full swing, natural diamonds are out to highlight the most beautiful outfits of the red carpet where the greatest of the cinema parade.
As at each edition of the Cannes Film Festival, diamonds invade the red carpet. For its 74th edition, the Festival is no exception to the rule and the National Diamond Council (NDC) was keen to enlighten the public on all facets of natural diamonds.
Since the beginning of the event, which this year welcomed the American director Spike Lee as president of the Jury, several million euros worth of diamonds have been worn on the necks or lobes of the directors and actresses invited. Jewelry houses from all over the world are fighting to shine in this jungle of glamour.
It is on this occasion that the National Diamond Council, regrouping the main world’s leading diamond producer, reminded us of the characteristics and heritage of natural diamonds. The organization stresses the importance of minimizing the environmental impact of diamond mining.
“Miracles of nature, memories of our history, stones of stars, natural diamonds, featured at the Cannes Film Festival, are the result of a diamond industry committed to sustainable development and leaving a positive legacy,” said the NDC in a statement.
The National Diamond Council and its seven members (ALROSA, Arctic Canadian Diamond Company Ltd, De Beers Group, Lucara Diamond, Petra Diamonds, RZM Murowa, and Rio Tinto), have undertaken numerous initiatives in favor of the environment and respect for biodiversity.
“The De Beers Group has played a leading role in conservation by creating one of the largest and most important networks in Africa: the Diamond Route. This includes eight different sites across South Africa, Botswana and Namibia – approximately 200,000 hectares (or 2.5 times the size of New York City) – home to vulnerable, threatened and endangered species,” the NDC illustrates in the release.
Finally, the National Diamond Council concludes by stating that during the extraction of the natural diamond, and until its transformation into jewelry, the “highest possible ethical and sustainable standards” are imposed.
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Featured photo : © National Diamond Council
