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It is in the heart of Eataly, the temple of Italian gastronomy in Paris, that the Maserati Caffé has taken up residence for a little while.
Maserati puts its wheels in the heart of the capital. While waiting for the opening of a dealership, Maserati has developed a temporary point of sale, the Maserati Caffé Paris. A sort of “Maison hommage”, nestled in the Marais district.
Directed by Edouard Schumacher, the trident brand fell in early 2023 into the hands of the distributor LS Group, which already markets the brands Renault, Bugatti, Lamborghini and McLaren.
The Maserati Caffé Paris is a place that breathes luxury (and leather!), where it will be possible to enjoy a delicious black coffee, which recalls the flavors of Italy and the Dolce Vita.
The decoration of the café is rather minimalist and sophisticated. The tiled floor blends well with the wood of the chairs and tables. The midnight blue walls are reminiscent of a Maserati car shade. Scattered throughout the establishment are several small references and reminders of the Italian brand’s logo.
In addition to the possibility of tasting an espresso lungo in a Maserati cup, the place has a corner dedicated to the Fuoriserie personalization program. Set up some time ago by the brand, it allows customers to build their dream car, in their image and unique in the world.
The corner offers samples of leather, materials and colors. This is a great way to lure the customer, before taking him to the future dealership to sign a promise of sale!
A Maserati ambassador is also present to talk with visitors, to present the brand’s DNA, new products such as the recent 100% electric Folgore version and the Grecale SUV.
This ephemeral concept store will be present for a few months, before the works of the new dealership are completed by this summer.
Read also >GranTurismo Folgore : Maserati makes its first electric vehicle official
Featured photo : © Maserati[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
It is in the heart of Eataly, the temple of Italian gastronomy in Paris, that the Maserati Caffé has taken up residence for a little while.
Maserati puts its wheels in the heart of the capital. While waiting for the opening of a dealership, Maserati has developed a temporary point of sale, the Maserati Caffé Paris. A sort of “Maison hommage”, nestled in the Marais district.
Directed by Edouard Schumacher, the trident brand fell in early 2023 into the hands of the distributor LS Group, which already markets the brands Renault, Bugatti, Lamborghini and McLaren.
The Maserati Caffé Paris is a place that breathes luxury (and leather!), where it will be possible to enjoy a delicious black coffee, which recalls the flavors of Italy and the Dolce Vita.
The decoration of the café is rather minimalist and sophisticated. The tiled floor blends well with the wood of the chairs and tables. The midnight blue walls are reminiscent of a Maserati car shade. Scattered throughout the establishment are several small references and reminders of the Italian brand’s logo.
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It is in the heart of Eataly, the temple of Italian gastronomy in Paris, that the Maserati Caffé has taken up residence for a little while.
Maserati puts its wheels in the heart of the capital. While waiting for the opening of a dealership, Maserati has developed a temporary point of sale, the Maserati Caffé Paris. A sort of “Maison hommage”, nestled in the Marais district.
Directed by Edouard Schumacher, the trident brand fell in early 2023 into the hands of the distributor LS Group, which already markets the brands Renault, Bugatti, Lamborghini and McLaren.
The Maserati Caffé Paris is a place that breathes luxury (and leather!), where it will be possible to enjoy a delicious black coffee, which recalls the flavors of Italy and the Dolce Vita.
The decoration of the café is rather minimalist and sophisticated. The tiled floor blends well with the wood of the chairs and tables. The midnight blue walls are reminiscent of a Maserati car shade. Scattered throughout the establishment are several small references and reminders of the Italian brand’s logo.
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