According to the Deloitte study, the Swiss mechanical watch market continues to attract customers in stores rather than online, with product visualization during the fitting being “an essential element” in the purchase decision according to the survey.
Deloitte’s research focused on the Swiss high-end segment where prices range from 500 to 300 francs, and above 3,000 francs, as well as on consumer buying trends and motivations.
While the vast majority of consumers in the fashion and accessory markets are increasingly adopting e-commerce in their purchasing habits, this is not the case for Swiss watch buyers who value the moment in the store during the purchasing process and the pleasure of trying on the watch on the wrist, “an essential element” according to them when buying the product.
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