The spectacular rise of cosmetic surgery worldwide intrigues and fascinates. Trends are evolving rapidly, but behind this quest for perfection lie serious risks. It is therefore crucial to make informed decisions and safeguard health and well-being.


The global market for cosmetic surgery is currently undergoing a remarkable expansion. According to a recent study, the size of this market will amount to an impressive US$41,222.38 million by 2022.


Projections are equally impressive, with a compound annual growth rate (CAGR) of 5.17%, estimating that it will reach 55.78 billion euros by 2028.


North America stands out as the undisputed leader, registering some 1.4 million surgical and non-surgical procedures in 2021, representing a notable 40% increase on the previous year, according to the American Academy of Facial Plastic and Reconstructive Surgery.


By 2023, liposuction will be the most frequently performed procedure, dethroning breast surgery, which had previously been on a par. This development underscores a significant shift in patient preferences.


Breast augmentation is one of the most commonly performed cosmetic surgery procedures because it offers many advantages for patients: improved self-confidence, a wide range of implant choices, and constant improvements in surgical techniques, implant safety and quality. Post-surgical recovery time is also short, and the procedure is performed as day surgery,” explains a spokesperson for Claris Clinic, a Belgian medical-surgical center devoted exclusively to aesthetics.


Breast surgery: trends, risks and evolution


The average age of patients opting for breast surgery is steadily falling. Social networks, cultural pressure and constantly evolving beauty are all factors driving young women to take the cosmetic surgery plunge.


Younger generations are strongly influenced by social networks, where body image is often given pride of place. Celebrities, influencers and social media personalities who share their experiences of cosmetic surgery can have a significant impact on young women’s decisions. On the other hand, young adults are at a time in their lives when self-image and personal identity are particularly important,” says the Claris Clinic spokesperson.


Over time, breast augmentation has also become more financially accessible for more people, especially with the financing options and payment plans offered at some institutions,” he adds.


The risk behind the quest for perfection


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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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