[Luxus+ Magazine] The giant Jacquemus bags that cross Paris: dream or reality?

The famous Provencal brand Jacquemus is no longer presented. Friend of the stars, darling of fashion but also ace of marketing. The eponymous designer delivered Wednesday on Instagram a new campaign as surreal as humorous. Giant Bambino bags as buses, what more could you ask for?


Place de l’Opéra, Wednesday, April 5, mid-afternoon. Three giant bambinos cross the road at high speed. No, no, bambinos, they are not children, but the iconic bags of the brand Jacquemus.


These accessories with acidulous colors have been transformed, the time of a marketing operation, into a hybrid bus.


They can be seen on the brand’s Instagram post, which already has millions of reactions and likes. Many public figures and influencers have commented. And the fans of the brand are as much conquered as surprised. When we browse a little on the publication, we can read “Paris traffic but make it fashion” or “Genius!!!”. Some milliners even make a nod to the famous series Emily in Paris: “I just know Emily is behind this genius marketing campaign”.



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Une publication partagée par JACQUEMUS (@jacquemus)


Click here to read the full article on Luxus Plus Magazine.


Featured photo : © Jacquemus/ Instagram


Picture of Apolline Prulhiere
Apolline Prulhiere
Apolline Prulhiere is a young journalist. She has a passion for fashion and culture, and has recently discovered an interest in cars. Her playful writing is characterized by a rich lexicon and a direct and spontaneous tone. Her precise glossary eliminates uncertainty.

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