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Tesla is no longer the favorite brand of the American consumer

Tesla is no longer the favorite brand of the American consumer

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According to the new report published by Kelley Blue Book (KBB), Tesla brand purchases have dropped significantly. BMW, on the other hand, retains its number one position.


The news is not good for Tesla. Kelley Blue Book, a company that specializes in vehicle evaluation and automotive research in the U.S., just released its latest report. More than just a recap of numbers, it’s a survey of consumer perceptions of different brands.


Of the luxury brands listed as most desired, Tesla “drops” from fourth to sixth place in Q3 2022, behind BMW, Lexus, Cadillac, Audi and Mercedez.


KBB data shows that the consideration for the brand of the new Twitter boss has declined more than any other. BMW, on the other hand, retains its top spot in the ranking.


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Is Tesla’s underperformance due to the media coverage of its creator or to small technical problems? According to KBB, Elon Musk’s controversial acquisition of the bluebird platform may have played a role, but is not a key factor in the drop in demand. According to KBB, Tesla’s cooling is due to increased competition, which is increasingly turning to electric, the rapid pace of model price increases as well as a lack of long-term inventory.



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