5 January 2026 [LUXUS MAGAZINE] From flop to top: 10 gift ideas to exchange when Santa got it wrong Not a fan of your Christmas gift? If you didn’t get what you wanted for Christmas, exchange it
31 December 2025 [Luxus Magazine] The Little Story of the… Times Square Ball Every December 31st, the whole world turns its eyes to Times Square in New York, where a shimmering
25 December 2025 When Christmas trees become a strategy for luxury brands In the world of luxury, nothing is ever left to chance, not even a Christmas tree. Seemingly a
22 December 2025 [COLUMN] The art of enchanting the holidays: when brands awaken our emotions At a time when performance dictates brand narratives, the holiday season reminds us of an essential truth: luxury
17 December 2025 [LIFESTYLE] Winter Holidays: The 5 Best 2025 festive Luxury Campaigns The festive season is approaching, bringing with it gatherings with loved ones, carefully chosen gifts, and the magical
12 December 2025 Boucheron’s festive jewelry campaign invites you to a “Winter Wonderland” While its historic address on Place Vendôme is decked out in lights, jeweler Boucheron is in a festive
12 December 2025 [Luxus Magazine] 10 figures about the Christmas tree business The tradition of the Christmas tree dates back to the 16th century in Germany, where conifers were decorated
3 December 2025 Snapchat Winter Village: an augmented reality shopping experience with Boss, Chopard, and Lancôme For the holidays, Snapchat is offering its first global augmented reality shopping experience for three luxury brands, each
2 December 2025 Breitling revisits its iconic models for the holiday season With Christmas just around the corner, Breitling unveils a capsule collection in 18-karat red gold featuring five of
1 December 2025 [LUXUS MAGAZINE] 11 Advent calendars for 2025 to marvel at before the holidays What to do to pass the time during the 24 days leading up to Christmas? Once again this