The festive season is approaching, bringing with it gatherings with loved ones, carefully chosen gifts, and the magical atmosphere of Christmas. From Prada’s snow-covered forests to Céline Dion’s show for Charlotte Tilbury, discover five luxury campaigns celebrating the end of 2025.
This year, luxury brands are focusing more on simplicity and the great outdoors. Three of the campaigns we selected (Louis Vuitton, Prada, and Coach) were shot in natural settings. Tiffany & Co. recreated the New York skyline as a backdrop, while Charlotte Tilbury chose to celebrate the anniversary of disco in a nightclub setting.
Le Voyage des Lumières by Louis Vuitton
Louis Vuitton unveils its campaign Le Voyage des Lumières, captured by Jonas Lindstroem. The journey begins in the Asnières workshops. A trunk opens to reveal a lantern that rises gently and makes its way toward a snowy world, on the shores of a frozen lake illuminated by the northern lights. In this mountainous setting, where a fireside gathering takes place, a multitude of lights fills the sky before the scene returns to Paris. Throughout the campaign, several icons of the French trunkmaster appear, including the Speedy P9, the Express, the My Capucines bag, Color Blossom jewelry, and the Imagination fragrances.
A Winter’s Tale by Prada
For its Holiday 2025 campaign, filmed and photographed by Glen Luchford, Prada features two groups of friends driving through a snow-covered forest. Once reunited, these friends, including actress Maya Hawke (Stranger Things), Damson Idris, Louis Partridge, Letitia Wright, and Li Xian, marvel at the christmas trees that gradually light up, bringing an enchanted glow to the pristine landscape. “A universal experience, a story shared by all—that of returning home,” as the House explains.
“Love is a gift” by Tiffany & Co
For the holidays, American jeweler Tiffany & Co., owned by LVMH, features actress Anya Taylor Joy (The Queen’s Gambit, Furiosa: A Mad Max Saga, The Menu…). Its campaign, Love is a gift, depicts the exchange of gift boxes in the iconic Tiffany blue. Photographer Carlijn Jacobs uses cinematic imagery with a delightful sixties feel. With her hair, little black dress, and matching opera gloves, the young woman is reminiscent of Audrey Hepburn in the film Breakfast at Tiffany’s.
The Gift of New Adventures by Coach
Elle Fanning, Charles Melton, Kōki, Soyeon, Griff, and Ravyn Lenae are at the heart of Coach’s festive campaign. Several videos explore themes of renewal and the possibilities that come with the new year, encouraging personal growth and the exploration of oneself, others, and the world. Photographed by Dan Beleiu, the campaign showcases the brand’s icons such as the Tabby it-bag, the Empire, the Brooklyn, and the new Mott bag, alongside a range of winter apparel.
Céline Dion for Charlotte Tilbury
Charlotte Tilbury (Puig group) is making a big splash with rhinestones and disco balls for its new holiday campaign, transforming Céline Dion into a disco diva. Surrounded by gifts, with a bottle of Star Confidence Eau de Parfum in her hand, the singer, dressed in a nude sequined jumpsuit adorned with feathers, performs I’m Alive, her hit English-language song from 2002. A single sampled by DJ Majestic alongside The Whispers’ “And The Beat Goes On” for his house hit “Set My Heart On Fire,” released for the 2024 Paris Olympic and Paralympic Games.
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Photo à la Une : © Prada
