4 December 2023 [CHRONICLE] The world of perfume put to the test of intellectual property law Since 2021, the “sounds and smells” that characterize natural spaces, resources and environments on land and at sea
22 November 2023 [CHRONICLE] Luxury & Technology legal issues: Episode 1 – Compliance with digital platform law The compelling digital world of luxury brands never ceases to amaze. Avant-garde collaborations with celebrities and other industries[1]
8 November 2023 [CHRONICLE] China’s rediscovery of outdoor sports: the new impetus for tennis and golf (Part 3/3) Sports are at the heart of Chinese consumers’ lives, and have a direct impact on luxury trends. As
1 November 2023 [CHRONICLE] Why happiness should be the new paradigm for luxury brand customer relations Today, customer satisfaction is no longer a sufficient objective for offering luxury experiences. Aiming for customer satisfaction simply
18 October 2023 Is the customer the brand’s next storyteller? NellyRodi has just unveiled a new study, Entertainment Everywhere. According to Maxime Coupez, the agency’s Head of Digital
3 October 2023 [CHRONICLE] The rediscovery of outdoor sports by the Chinese: the success of hiking in China (Part 2/3) In the wake of Covid, many Chinese have taken up outdoor sports. Among these, hiking has become the
7 September 2023 [CHRONICLE] What kind of customer experience to offer in the face of the frustration generated by scarcity strategies? For a long time, it seemed that luxury and rarity were inseparable. Then the advent of e-commerce and
4 September 2023 [CHRONICLE] Upcycling and famous brands : rights and limits for the luxury sector With the growing awareness of inappropriate over-consumption and consumer interest in products with low environmental impact, the vintage
31 August 2023 [CHRONICLE] Chinese rediscovery of outdoor sports after Covid (Part 1/3) Faced with Covid, the Chinese population has become aware of the importance of practicing sports in the open
21 July 2022 In luxury, creating an emotional experience does not happen by chance ! There’s a hotel in Los Angeles called the Magic Castle – it’s a seemingly basic hotel with no