18 May 2026 Charles Leclerc and Chivas Regal unveil their first whiskey Charles Leclerc and Chivas Regal have created a unique blend, a 16-year-old blended Scotch, inspired by the Formula
13 April 2026 Versace and Onitsuka Tiger have created the most coveted sneaker capsule of the spring For his first and only Versace runway show, unveiled in September, Dario Vitale paired his pop-inspired looks with
2 April 2026 Pierre Cardin is diving into the English Channel! The fashion house, which has been run since 2020 by the nephew of the eponymous designer, has been
24 March 2026 What’s new in resort-core in 2026? A trend that has been gaining traction on social media since the post-COVID era, resort-core is far from
24 March 2026 Zara x Galliano: A Win-Win Situation? The two-year partnership announced between the iconic and controversial former designer of Dior and Maison Margiela and the
18 February 2026 Hublot chooses Jung Kook from BTS as global ambassador Hublot surprised the luxury world by announcing the appointment of Jung Kook, a globally recognized artist and member
26 January 2026 Mercedes-AMG PETRONAS F1 Team teams up with Zuma Mercedes-AMG PETRONAS F1 Team and Zuma have announced a multi-year collaboration, marking the first time a global lifestyle
29 December 2025 How has Formula 1 become the sport of choice for luxury brands? In recent years, Formula 1 has become a veritable playground for luxury brands. Giants such as LVMH, Richard
17 December 2025 Future becomes a new Friend of the House of Louis Vuitton Louis Vuitton joins forces with one of the major figures in music, Future, as a Friend of the
21 October 2025 Branson 505 : Lalique and 50 Cent create an exceptional cognac In partnership with Lalique, rapper 50 Cent has unveiled Branson Édition 505 Cognac, limited to 505 decanters worldwide.