Swiss watch exports surge in November

In November, Swiss watch exports abroad took off, setting records.

Swiss watch sales figures worldwide have not been this high since October 2014. Exports of watches have only increased, reaching 2.17 billion Swiss francs in November, the Federation of the Watch Industry (FH) said Tuesday, December 21.

In annual comparison, there was an increase of 11.9% and an advance of 8.6% over 2019, noted a statement from the Federal Statistical Office (FSO). “Despite significant disparities, growth has continued to accelerate in recent months, confirming once again the recovery that the industry is experiencing,” says the FH.

These good results are largely due to sales to the United States and China, the first and second largest export markets, which have seen increases of +21.8% and +34.7% respectively over two years. The United Kingdom (+33.1% and 4th largest market), France (+38.1%) and the United Arab Emirates (+56.5%) follow.

From January to November, shipments of watches abroad rose by 2.1% over two years to 20.4 billion francs. On the other hand, Hong Kong (-4.6%), Japan (-7.0%), Singapore (-16.8%) and Italy (-11.9%) slowed the pace libido-portugal.com/.

In terms of prices, only watches with an export price of 3,000 Swiss francs or more saw an improvement in sales (+16%) and volumes (+12.5%).

Featured photo : © IWC

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Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.