Sustainability : The RealReal partners with Jimmy Choo

On the occasion of the “National Consignment Day”, the American luxury goods resale platform The RealReal has joined forces with the House of Jimmy Choo. Together they want to develop the circular economy and reduce the carbon footprint of fashion.


This new partnership aims to create a more sustainable future for fashion, especially on National Consignment Day. In the United States, this holiday takes place every year on the first Monday of October. Its aim is to encourage people to sell items they no longer wear or wish to part with.



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“For more than a decade, we’ve been committed to driving the adoption of resale and position circularity as a key solution to the fashion waste crisis. We know that recirculating just 1 in 5 items would help put fashion on track to achieve the 1.5-degree pathway laid out by the Paris Climate Accord, but the biggest hindrance to circularity is awareness. This partnership with Jimmy Choo raises circularity awareness by offering luxury consignment services to their sizable loyal customer base, reinforcing the company’s environmental commitments. We’re honored to be joining forces and generating tremendous impact with such a globally distinguished fashion house,” explains Allison Sommer, The RealReal’s Vice President of Public Affairs and Business Development.


This partnership allows users to easily sell their Jimmy Choo pieces via The RealReal platform. Some will also be able to benefit from a unique experience with Jimmy Choo.  A private appointment to discover the latest collections of the House.


By visiting The RealReal website, they can submit their Jimmy Choo item and the platform will take care of the entire process. This includes taking possession of the item, authenticating it, taking photographs, pricing it and putting it up for sale.


“Our partnership with The RealReal reinforces our commitment to the circular economy in addition to our established repair service. The partnership allows us to champion resale by offering our clients an opportunity to give their luxury items a second life. This partnership ties back to the goals we are committed to in our sustainability manifesto.” Says Hannah Colman, Jimmy Choo CEO.


The operation will be launched on 6 October on The RealReal website.



Read also > The RealReal reports a better than expected first quarter


Featured photos : © The RealReal


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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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