In 2025, the stock market performance of luxury groups reflected very different trends within the markets. While some were able to reassure investors with strategic rebounds at the end of the year, others illustrated the continuing fragility of their sector.
Kering’s saving rebound in the second half
Kering started the year in uncertainty, facing a decline in Gucci sales and generally disappointing performance, particularly in China. Kering shares ended January at €253.45, a slight increase compared to the last months of 2024.
The stock then fell significantly between February and May, closing in May at €172.36, its lowest level since September 2016. This was a far cry from the €748 recorded in May 2021, four years earlier.
However, Luca de Meo‘s arrival at the helm changed the game, with a new strategy that was daunting but ultimately paid off, as Kering’s share price began to recover. The sale of the group’s beauty division to L’Oréal in October for €4 billion was seen by the stock market as a sign of a refocusing on the most profitable activities. The results were not long in coming, with the share price ending the month at €306.80, boosted by better-than-expected quarterly results, even though overall sales remained down.
Finally, in December 2025, the share price stood at around €301, an increase of approximately +18.8% over the year as a whole compared with January.
Ferrari : stability collapses at the end of the year
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Read also > [SURVEY – INFOGRAPHIC] Which luxury brands have performed well on the stock market in 2025? – Part 2/3
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