[Special Geneva Watch Week 2023] Audemars Piguet and Publicis Luxe sign a new campaign full of poetry

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The Swiss Manufacture and Publicis Luxe, the advertising agency of the Publicis Group dedicated to the very high end of the market, have just signed a new poetic and dreamlike campaign, unveiled a few days ago.


The name of this new campaign? Seek Beyond. More than an advertisement, it is a real tribute to the Swiss watchmaking company.


It all began in 1875 for Audemars Piguet, in the Vallée de Joux in Switzerland. It is in this true cradle of watchmaking, and more precisely in the town of Le Brassus, that the company set down its luggage and tools.


It is these origins that the Maison Horlogère wanted to celebrate through this ambitious campaign, with the help of Publicis Luxe, which was able to shape this story.


The agency, part of the Publicis group, which is used to working closely with luxury brands, has created a campaign that perfectly illustrates the identity of Audemars Piguet. Check out the video without further ado.



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Featured photo : © extract from the Audemars Piguet video


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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