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Sofitel unveils its new ”French It!” campaign

Sofitel unveils its new ”French It!” campaign

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French hotel group Sofitel on Monday unveiled ”French It!”, its new global digital campaign consisting of six short films showcasing the brand’s passion for the arts and culture, as well as the French art of living. The titles of each short film refer to an expression in the French language.

 

Sofitel’s ”French It! campaign consists of six short films. Each one features, through an intriguing atmosphere, a common expression of the French language, but little known internationally. For example, ”Poser un lapin” or ”Avoir un coup de foudre” are two of the six expressions dissected and presented in the short films.

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