Sofitel unveils its new ”French It!” campaign

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French hotel group Sofitel on Monday unveiled ”French It!”, its new global digital campaign consisting of six short films showcasing the brand’s passion for the arts and culture, as well as the French art of living. The titles of each short film refer to an expression in the French language.

 

Sofitel’s ”French It! campaign consists of six short films. Each one features, through an intriguing atmosphere, a common expression of the French language, but little known internationally. For example, ”Poser un lapin” or ”Avoir un coup de foudre” are two of the six expressions dissected and presented in the short films.

 

 

In this way, the Sofitel hotel group wants to explore its idioms with a new and refreshing approach. The campaign aims to connect people, but also the hotel experience of the group in an unexpected and ironic way.

 

 

”French It!” was developed to help Sofitel reaffirm its place in luxury with a bolder, more playful attitude, alongside other leading fashion, jewellery and lifestyle brands,” said Alexander Schellenberger, Chief Luxury and Premium Brand Officer at AccorHotel, the parent company of Sofitel.

 

https://youtu.be/UuElB10jlYw

 

Imagined and designed by Accor Creative Studio, each film uses dynamic camera angles and bold composition, bringing the subjects to the forefront in a confident and playful way. Reflecting hotel offerings from wellness and dining to social and in-room experiences, this strong visual language is used to generate interest and create engagement in a light-hearted layout. “We’ve gone back to the brand’s roots, bringing the French art of living to everyone,” commented Jean-Guilhem Lamberti, campaign manager.

 

 

Sofitel is a global ambassador of French savoir-faire and the art of living,” added Joao Rocco, senior vice president of Sofitel. “Our Frenchness is the attribute most often praised by our guests and most often mentioned in their reviews. Our unique sense of joie de vivre can be felt in our hotels in more than 40 countries on five continents. It is a defining element that has become the brand’s signature.”

 

 

Sofitel’s global ”French It!” campaign was launched on social media in the UK and France on Monday 8 November. The launch in China is scheduled for 30 November 2021.

 

Read also > RADISSON WANTS TO DOUBLE ITS OFFER IN WEST AND CENTRAL AFRICA BY 2025

 

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French hotel group Sofitel on Monday unveiled ”French It!”, its new global digital campaign consisting of six short films showcasing the brand’s passion for the arts and culture, as well as the French art of living. The titles of each short film refer to an expression in the French language.

 

Sofitel’s ”French It! campaign consists of six short films. Each one features, through an intriguing atmosphere, a common expression of the French language, but little known internationally. For example, ”Poser un lapin” or ”Avoir un coup de foudre” are two of the six expressions dissected and presented in the short films libido-de.com.

 

 

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French hotel group Sofitel on Monday unveiled ”French It!”, its new global digital campaign consisting of six short films showcasing the brand’s passion for the arts and culture, as well as the French art of living. The titles of each short film refer to an expression in the French language.

 

Sofitel’s ”French It! campaign consists of six short films. Each one features, through an intriguing atmosphere, a common expression of the French language, but little known internationally. For example, ”Poser un lapin” or ”Avoir un coup de foudre” are two of the six expressions dissected and presented in the short films.

 

 

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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