The luxury house Dior is collaborating with the Italian luxury fitness equipment giant, Technogym, for a collection that motivates to (re)start working out.
Dior house had presented during its fashion show Cruise 2022 its line Dior Vibe, a collection oriented sportswear. It is in this sporty line that the luxury brand has partnered with Technogym for fitness equipment and accessories branded Dior.
Maria Grazzia Chiuri, the artistic director of Dior, customized a connected treadmill, a multifunctional weight bench, dumbbells and a gym ball. The equipment features the Technogym and Christian Dior logos as well as the designer’s recognizable lucky star.
With this “Dior and Technogym Limited Edition” collection, the Technogym brand takes another step into the world of international luxury. The brand has recently diversified into digital services and has sales of more than €42 million in 2020.
The collection will be available in Dior boutiques and internationally from January 2022.
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Featured photo : © Dior
