Shiseido unveils innovative samples in exclusive partnership with ID Scent

15 May 2020

The Shiseido Group, a long-time collaborator of the French company ID Scent, attracted by this innovative sample, has formed a partnership with the company in order to enjoy exclusive use of the Scentouch applicator throughout 2020. Beyond its attractive design, the applicator offers an extraordinary olfactory experience.

On the occasion of the 2019 edition of Luxe Pack Monaco, ID Scent, the company specialized in perfume impregnation since 2004, unveiled its Scentouch olfactory discovery solution. Applicators made exclusively of paper and recyclable, which revitalize the discovery of fragrances and boost the customer experience.

Loaded with fragrance, this reusable sample allows the customer to discover the fragrance on the skin or on the applicator directly.

During his presentation, Maxime Caffon, the head of ID Scent explained: “We are no longer in the single-use sample. The consumer needs to smell and feel the juice several times. Scentouch creates a link between the consumer and the fragrance that promotes approval, and therefore the act of purchase. »

In order to promote its new perfume Narciso Rodriguez, Narciso eau de parfum ambrée, the famous cosmetics company uses these applicators, giving the sample the look and shape of its bottle.

It is also the first to use Scentouch in a major international communication campaign.

The sample is mainly distributed: more than 6 million copies distributed in about twenty countries through sixty magazines.

Featured Photo : © Shiseido

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