Sephora has announced that today, on World Mental Health Day, all profits generated by the sale of Rare Beauty products will be donated to the Rare Impact Fund association, created by Selena Gomez.
“The mental health crisis is one of the most serious issues facing young people today,” says Selena Gomez as she announces the launch of her Make a Rare Impact operation. The initiative is a collaboration with Sephora, which is committed to donating 100% of profits generated by the sale of Rare Beauty by Selena Gomez products to the famous actress and singer’s association, the Rare Beauty Fund. The action takes place today, on World Mental Health Day, in the twenty-eight countries in which Sephora operates (including France, the United States and Thailand).
A few days before the launch of this action, Sephora used its social networks to relay content related to mental health, with Instagram stories and livestreams on TikTok. “At Sephora, we believe that beauty can be a positive factor in mental health,” says Deborah Yeh, Global Chief Purpose Officer at the French giant. We share Rare Beauty’s values of caring and inclusion, which is why they were the ideal partners on this Mental Health Day.”
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