The Chinese reference for natural and sustainable fashion ICICLE will unveil a new Parisian boutique at 50 rue du Faubourg Saint-Honoré, in the 8th arrondissement on 22 February. The brand’s second Parisian and European address is located in one of the most luxurious streets in the capital.
Designed by Belgian architect Bernard Dubois, this 226 square metre, three-storey boutique was conceived in the same spirit as the one on Avenue George V. In the centre of the shop, a monumental staircase links the ground floor and the two upper floors. In this new address, the brand wanted to reflect a serene, minimalist and uncluttered atmosphere using noble, natural and responsibly sourced materials such as Paloma limestone.
The shop was designed in line with ICICLE’s “Made in Earth” philosophy, a caring approach to fashion that seeks harmony between man and nature.
The installation of this new boutique is part of ICICLE’s international expansion and development strategy. The first ICICLE shop in Paris will be located at 35 avenue George V in 2019, followed by a space at Galeries Lafayette Hausmann in October 2021, and since 28 January, a corner at Bon Marché Rive Gauche.
Located in the heart of the Parisian Golden Triangle, the first ICICLE 35 avenue George V shop is spread over three floors of a private mansion and consists of a bookshop as well as a cultural space in the form of a lively place in tune with nature.
Featured photo : © ICICLE