The spirits group is committed to developing the #OneBottleForEternity project around the circularity of its glass bottles.
Rémy Cointreau has been working for several years on developing its “One Bottle for Eternity” project. A glass bottle can be reused over and over again. The aim of this operation is to increase the circularity of its bottles in order to significantly reduce the emissions associated with glass production.
The Group announced three pilot projects led by its Houses to explore different recycling formats. Mount Gay is testing a deposit system in Barbados, its island of origin and also its production site. Empty bottles are collected, cleaned and refilled. The company hopes to be able to reuse 30% to 40% of the bottles sold locally. This would represent an estimated 60% CO2 saving per bottle.
Cointreau and Mount Gay are also announcing a partnership with ecoSPIRITS in the UK to promote greater circularity in trade. 4.5 litre ecoTOTES will be deployed in selected London bars, restaurants and hotels, then collected, cleaned and refilled locally.
This pilot programme aims to reduce backroom storage by 30-50% and reduce daily glass and cardboard waste by 95%. Cointreau becomes the first international liqueur to partner with ecoSPIRITS, and Rémy Cointreau the first UK partner.
Finally, the LOUIS XIII brand continues its quest for “Sustainable Exception” with LOUIS XIII THE INFINITY WHEEL. This service offers the possibility of refilling the decanter an unlimited number of times in LOUIS XIII boutiques. The life of the decanter is thus extended to infinity.
These actions are part of a global approach to sobriety and circularity, and support the commitments of the Group’s CSR transformation plan. Indeed, Rémy Cointreau aims to reduce its carbon emissions per bottle by 50% by 2030 and to achieve Net Zero by 2050.
Read also > Rémy Cointreau and Interparfums unveil their good results
Featured photo : © Ecospirit
