Pure Gold Radiance Nocturnal Balm: La Prairie unveils its new cream with unique properties

Swiss cosmetics house La Prairie recently unveiled the “Pure Gold” 2022 collection and its exclusive new product: The Radiance Nocturnal Balm.


While the House was inspired in 2021, for the first Pure Gold collection, by the golden hour reflected on the mountains of the Swiss Alps, this year it repeats the same ambition while exploring a new facet of this landscape. This time, it is the sun in contact with the water of the Swiss lakes that has inspired La Prairie, and more precisely, its revitalizing energy at night.


A cream with unique properties


Indeed, Radiance Nocturnal Balm embodies a formula developed by La Prairie, which is said to be capable of strengthening the energy of devitalized skin. The House’s exclusive “Pure Gold Diffusion System” complex is then added to this energy-rich formula to convert it into nutrients by activating an energy sensor. These two steps will allow the skin to repair itself during the night and restore its vitality and energy.


© La Prairie


Also composed of gold, this night cream will allow the skin to brighten up, to regenerate itself thanks to the other ingredients present in this cream and, finally, to reconstitute itself thanks to the benefits of the active ingredients present in this same cream.


For those of you who would like to purchase this cream with its unique benefits, it is yours for the price of €869.


© La Prairie


Finally, a Pure Gold Crème Yeux Radiance eye cream and a Pure Gold Concentré Radiance serum complete the Pure Gold collection.




Featured Photo : © La Prairie


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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