The Catalan perfume, beauty, and fashion specialist had a solid 2025 financial year, with growth in both sales and profits. Listed on the stock exchange since 2024, it was driven by makeup and the Asia-Pacific region, although other divisions and regions also performed well.
Puig achieved “a solid, high-quality performance” in 2025, according to its CEO, Marc Puig, who sees this as the result of “a model based on diversification and operational discipline.”
The Catalan perfume and beauty specialist can thus congratulate itself on having crossed the €5 billion threshold, with published sales up 5.3% (7.8% on a comparable basis) to €5.04 billion.
Global platform strategy
The media outlet Meet and Match sees this as “a defining moment in the history of Puig,” which “has long been perceived as a powerful but intermediate player in the European beauty landscape—far from the listed giants—and is now demonstrating its ability to evolve toward a global platform strategy.”
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Read also > Puig continues its strong momentum in the third quarter
Featured photo: © Charlotte Tilbury
