PSI Premium Auto 2022: Cadillac Ranks Number One Luxury Automotive Brand for Service

Cadillac ranked No. 1 in an evaluation of the effectiveness of high-end brands and dealerships in helping buyers online and in person.

Cadillac leads the 2022 Pied Piper Prospect Satisfaction Index® (PSI®) Premium Auto Study. Infiniti and Mercedes-Benz follow, ranked second and third out of 25 brands measured.

The study also made assessments regarding the new electric vehicle brands and found that their omnichannel shopping experiences were significantly below the industry average for premium brands.

Using Pied Piper’s PSI process, which includes both mystery shopping measurement to customer helpfulness and sales best practices, the 2022 PSI Premium Auto study measured the customer buying experience from responsiveness to customer inquiries on the website to customer visits to retailers.

Partners Group aims to take control of Breitling, valued at $4.5 billion

From online inquiries to in-person purchases

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Featured photo : © Cadillac

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Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.