On the occasion of the inauguration of its very first virtual shop in collaboration with Arianee, Printemps is also organising a draw to win works in NFT, by the artist Romain Froquet.
The Parisian department stores’ Le Printemps has entered the wonderful world of the web in the form of a virtual shop. To do so, the shop has collaborated with Arianee, a leader in integrated web3 solutions for brands, using blockchain technology. DressX, an NFT marketplace, is also on board to build a digital fashion wardrobe from the Printemps collections.
Featured photo : © Printemps