[Luxus+ Magazine] Printemps inaugurates its first virtual shop

On the occasion of the inauguration of its very first virtual shop in collaboration with Arianee, Printemps is also organising a draw to win works in NFT, by the artist Romain Froquet.


The Parisian department stores’ Le Printemps has entered the wonderful world of the web in the form of a virtual shop. To do so, the shop has collaborated with Arianee, a leader in integrated web3 solutions for brands, using blockchain technology. DressX, an NFT marketplace, is also on board to build a digital fashion wardrobe from the Printemps collections.


© Printemps



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Featured photo : © Printemps


Picture of Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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