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Our new issue of The Luxury Journals is unveiled… The ultimate guide to the new economic, strategic, technological, social and cultural challenges of luxury runs to over 104 pages.
Order your paper issue of The Luxury Journals!
The issue is on pre-order, it will be released at the end of June, so book your copy now! Shipping is free for all orders placed before June 15, 2020!
In this issue, two briefings: the first one is focusing on the new strategic and technological levers that luxury companies must use to find new customers and the new approaches to avoid consumers going through the shops in the post-coronavirus area.
The second brief returns to the new bases of desirability based on ethics. It is an opportunity to review all marketing strategies and rethink all brand habits.
Headline: An interview with Nathalie Rémy, CEO of Christofle.
The plus… Lifestyle sections: the 7 key objects; inspirations, address book from here and elsewhere, and portrait.
The full summary:
NEWS p. 8-13
ECONOMY & FINANCE Brand finance 2020 : luxury, at the top of the most powerful French brands
E-COMMERCE AND SELECTIVE DISTRIBUTION Patek Philippe authorizes for the first time the online sale of its watches
FRENCH TECH, INNOVATION & KNOW-HOW Remote jewellery design offers Eric Nion
CSR L’Oréal’s new societal and environmental programme
BRAND & COMMUNICATION STRATEGY For Giorgio Armani, the Covid-19 crisis is an opportunity to “eliminate the superfluous” in the fashion world.
CAREER Eric Frechon, joins the adventure of the Fontenille estates
CHALLENGE p.14-17
Nathalie Remy: “Christofle is the oldest luxury start-up in the world.”
TECHNICAL DOSSIER IN THE ERA POST-CORONAVIRUS p.20-43
INVESTIGATION Luxury vs. Tech or Tech and Luxury, When two antithetical worlds come together for the better, By Dr Evelyne Resnick
FOCUS Fine Watchmaking, a market as solid and attractive as ever?
INTERVIEW 5 questions to Michel Navas, Master Watchmaker at the Fabrique du Temps Louis Vuitton
INSPIRATION p.44-47
Koché unveils a couture streetwear version for the fall-winter season 2020
SHOPPING p.48-51
The 7 Capital Objects
ETHICAL FILE AND DESIRABILITY p. 54-75
INVESTIGATION Customers, Ethics and Commitment, By Dr. Evelyne Resnick
FOCUS For a new circular luxury
INTERVIEW Noémie Dumesnil, chief operations officer and co-founder of Authentic Materials
PORTRAIT p.76-78
Pauline Laigneau (GEMMYO) : “Le Gratin brought me the fresh air I needed!”
ADDRESS BOOK p.84-87
Let’s get ready for a great wine tasting at home!
Take a virtual tour of Musée d’Orsay
Available for pre-order now on luxus-plus.com.[/vc_column_text][/vc_column][/vc_row]
